A guide to overlooked giving

How far does your dollar go?

Unconventional Impacts spotlights small, overlooked charitable projects where a donation can go a long way. We publish the efficiency data, you decide where to give.

Mainstream causes vs. overlooked ones

Large, well-funded charities often have the reach, staff and track record to take on big problems. Their budgets also include fundraising, advertising and administration, which are real costs of operating at scale.

Small projects tend to receive less attention, so a single gift can cover a larger share of what they are trying to do. Many also run lean. That is not automatically better, which is why we show the numbers instead of telling you what to think.

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Top-rated projects

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Example data Environment & Land Preservation

Example: Prairie Parcel Preservation Project

Buys and protects small tallgrass prairie parcels.

Why it matters: Tallgrass prairie is one of the most endangered habitats, and small protected parcels keep it alive.

A Source: Example data - not sourced, as of
96¢ of every $1 reaches the work

How the work budget is spent (example data)

How the work budget is spent How the work budget is spent: 50% program activities, 25% tools and equipment, 15% training, 10% open publication.
Program activities
50%
Tools and equipment
25%
Training
15%
Open publication
10%
$260,000 raised of $400,000 goal 65%

Raised as of . Example data - not real funding figures.

Example data Open Science & Archaeology

Example: LiDAR Lost Landscapes Survey

Airborne LiDAR mapping of forested areas, with open data.

Why it matters: LiDAR can reveal ancient settlements hidden under forest, and open data lets everyone study them.

A Source: Example data - not sourced, as of
95¢ of every $1 reaches the work

How the work budget is spent (example data)

How the work budget is spent How the work budget is spent: 50% program activities, 25% tools and equipment, 15% training, 10% open publication.
Program activities
50%
Tools and equipment
25%
Training
15%
Open publication
10%
$330,000 raised of $600,000 goal 55%

Raised as of . Example data - not real funding figures.

Example data Longevity Research

Example: Aging Biomarker Open Lab

A small lab publishing open datasets on markers of biological aging.

Why it matters: Open aging data lets many researchers build on the same evidence instead of repeating work in private.

A Source: Example data - not sourced, as of
94¢ of every $1 reaches the work

How the work budget is spent (example data)

How the work budget is spent How the work budget is spent: 55% field work, 20% equipment and supplies, 15% local staff, 10% reporting and sharing.
Field work
55%
Equipment and supplies
20%
Local staff
15%
Reporting and sharing
10%
$210,000 raised of $500,000 goal 42%

Raised as of . Example data - not real funding figures.

Example data Geothermal & Clean Energy Research

Example: Community Geothermal Pilot

A small pilot testing shallow geothermal heating for a village.

Why it matters: Heat from the ground can warm homes with very little pollution, and small pilots show whether it works.

A Source: Example data - not sourced, as of
93¢ of every $1 reaches the work

How the work budget is spent (example data)

How the work budget is spent How the work budget is spent: 62% direct delivery, 18% materials, 12% volunteer support, 8% reporting.
Direct delivery
62%
Materials
18%
Volunteer support
12%
Reporting
8%
$150,000 raised of $1,000,000 goal 15%

Raised as of . Example data - not real funding figures.

Sorted by efficiency rating. All figures are fictional examples. Efficiency measures where money goes, not how much good a project does.

Where each dollar goes

Averaged across every rated project in the guide, this is how a typical dollar is split between the work itself and the costs of running the charity. We show the numbers instead of telling you what to think.

Example data: the figures are fictional. How the charts work

Where each dollar goes (average across rated example projects) Where each dollar goes (average across rated example projects): 88¢ reaches the work, 7¢ overhead, 3¢ advertising, 2¢ executive pay. 88¢ reaches the work
  • Reaches the work: 88¢
  • Overhead: 7¢
  • Advertising: 3¢
  • Executive pay: 2¢
Show data table
Where each dollar goes (average across rated example projects) (Example data)
CategoryCents per $1
Reaches the work88
Overhead7
Advertising3
Executive pay2

What $500 funds

Showing $500 by default. Every amount is treated the same way: units = amount × efficiency ÷ unit cost. Method.

One-time gift of $500

Monthly gift of $500 a month

Sorted by efficiency rating, highest first; projects not yet rated come last with no estimate. Ongoing projects have no finish line, so they are shown as monthly gifts. Example data: fictional projects and placeholder unit costs.

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Transparent by design

We are not a donation processor. Donations go through Every.org straight to each project, and Unconventional Impacts never takes a cut. Support the guide itself if it is useful to you.